Why do we fail?

Most of us know that some of the things that we enjoy doing are not good for us, so why do we continue to  do them?  It is not that we are stupid, is it? Personally, I feel that the answer is in our genes.

Millions of years of evolution have resulted in a finely-tuned reward-system that gives us addictive bursts of pleasure (feelings, emotions) whenever we do something that might be good for short-term survival and procreation.

Also, despite the belief that we are intellectual beings, we still will make most of our decisions based on emotions.  In fact, experiments have shown that most decisions are actually made unconsciously – several seconds before our conscious mind gets involved.  And, the conscious mind’s function is simply to rationalize the decision that we made unconsciously!

What does this mean for health and nutrition? Continue reading